First displayed as large-scale projections during the Prada Men's Spring/ Summer 07 show, these provocative and insightful ‘billboards from the future' are now the basis for an exclusive t-shirt collaboration between Prada and AMO, the think tank of the architect Rem Koolhaas.

In the future you can inject your dreams, surf lava flows, take a pill to give you style and choose the gender of your child.

Mock society

The Obvious Classics # 1 T-Shirts are a playful comment on the fears and desires shaping our accelerated culture and a tongue-in-cheek view of where our lifestyle choices may lead us in a not too distant, fully globalised, interconnected future.

Subverting the classic language and imagery of advertising and the internet and making close reference to political and social issues such as climate control, genetics and cultural identity, AMO have remixed a series of invented products, brands and corporate identities into ‘subverts' from a mock future society.

The "Obvious Classics # 1" collection will comprise 27 different printed designs on white cotton and will be available in just 22 selected stores worldwide.        

About your visit

Booking an online ticket in advance is mandatory for everyone, including visitors with a Museumkaart, Rotterdampas, or VriendenLoterij VIP Card. This way, you are guaranteed admission and we can ensure that your visit is as pleasant as possible.

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Frequently Asked Questions

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  • The Kunsthal is open from Tuesday to Sunday, from 10:00 to 17:00 hrs. The Kunsthal Café opens half an hour earlier, so you can visit from 9:30 hrs until half an hour after closing time. Check the current opening hours.

  • Yes, you need to book a ticket with a start time in advance. This also applies if you have a Museum card, Rotterdam pass, or VriendenLoterij VIP Card. This way, you are guaranteed admission and we can ensure that your visit is as pleasant as possible. Book your start time.

  • Yes, with an online ticket, you can visit all the exhibitions that are on display on the date of your visit. You can also stay as long as you like. You are welcome at the Kunsthal from your designated start time until closing time. Book your start time.

  • In de Kunsthal Rotterdam zijn altijd meerdere wisselende en contrastrijke tentoonstellingen tegelijk te zien. Een volledig overzicht van alle actuele tentoonstellingen vind je op de tentoonstellingspagina.

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